TIMESCULPTING w/ CRYSTAL CASTLES

Toshiba launches first spot using the technique of "Timesculpture", inspired by the famous "bullet back arching" scene in the Matrix. The campaign estimated its costs to be $4.4 million, the use of 200 cameras and music provided by Crystal Castles' Air Waves. The idea behind the new set of "upscaling" media output devices is that it can take standard television and DVD and convert it to HD.

Peep.