PREDISPOSED TO SOHO

As of recent, I've had predisposed moments where I am drawn to use a particular typeface even when I know its inappropriate for the project. That typeface is that of Seb Lester's work, Soho. It's used all over Ra's Healthy Hustle interview piece as well as some recent projects. Soho has a strong family and holds its own among the greats. Lester is definitely an inspiration. Check out his work below and find appreciation in intricacies for typefaces that incite everything from seduction to rage.