BE THE RIOTTT!
In effort to innovate the festival scene in 2006, we turned San Francisco's Bill Graham Civic Center into a melting pot of cultural artistic expression. We engaged twenty three independent artists on one bill as a catalyst to the parent brand, Riottt.com - now a defunct media site for artist and musicians. Be The Riottt! was born with intentions to educate and satiate the appetites of those seeking vanguard musicianship and alternative festival experiences.
ART DIRECTION
EVENT COVERAGE
“Be the Riottt! wasn’t just about the buzz bands, though, as hip-hop artists had a formidable presence.”
“Riottt’s first introduction to the world, and San Francisco seemed an obvious choice due to its progressive culture as well as the fact that there is no yearly festival of the kind in the city.”
Strategy: Sean Miyashiro | Marketing: Prem Kumta | Editorial: Sky Gellatly, Rickey Kim, Kevin Craft