FIRST ARTICLE
brand ownership, manufacturing process, production solving, textile applications
BRIEF
The story of First Article all started with a common passion for quality goods.
We founded the company to solve the lack of locally manufactured quality goods. The vision was to assemble a line of versatile perennial favorites from outerwear to accessories. Each garment in the collection reflects a necessity we all have in our lives, may it be a subdued transitional jacket that works with denim, or a moisture wicking melton wool cap for casual Sundays. Our garments are manufactured in San Francisco and produced in limited quantity in efforts to focus on quality.
STRATEGY IN DEVELOPMENT
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THE VIDEO LOOKBOOK
LOOKBOOK PHOTOGRAPHIC DIRECTION
THE WEB PRESENCE
Brand Director
Barry Lai
Development
Mark Gamab
Photography
Jaymer Delapena
Sales
Kristina Alvarez
Marketing / PR
Ben Daniels
Danny Le
Video Editing
Alex Vo