BE THE RIOTTT!
Event collateral, marketing strategy, artist curation, online presence, media kit development
BRIEF
In 2006, Coachella owned the festival circuit with notable lineups. To disrupt and innovate the festival scene, a collaborative effort between Prem Kumta of Flavor Group, Sean Miyashiro of Recreation Worldwide, and Barry Lai of Design Rehab, turned San Francisco's Bill Graham Civic Center into a melting pot of cultural music expression.
We engaged a landscape of 20+ stellar artists on one bill as a catalyst to the parent partnership, Riottt.com - a blog landing for artist and musicians. Be The Riottt! was born with the objective to educate and to satiate the appetites of those seeking vanguard experiences through innovative independent musicians and artists.
A NORTHERN CALIFORNIA CULTURE EXPO
The landscape of artist on the roster was stellar so the experience and sound needed to be just as grand. This all day event gained notable attention across social and printed platforms like Spin Magazine, and Pitchfork.
THE ARTIST ON THE BILL
MARKETING COLLATERAL
SELECT EVENT PERFORMANCES
The Rapture "Get Myself Into It", live at BE THE RIOTTT! in 2006
Greg Gills aka GIRL TALK, live at BE THE RIOTTT! in 2006
The Living Legends, "Rabbit Hole", live at BE THE RIOTTT! in 2006
Explosions in the Sky "Greet Death", live at BE THE RIOTTT! in 2006
“Be the Riottt! wasn’t just about the buzz bands, though, as hip-hop artists had a formidable presence.”
“Riottt.com’s first introduction to the world, and San Francisco seemed an obvious choice due to its progressive culture as well as the fact that there is no yearly festival of the kind in the city.”
Art Direction
Barry Lai
Strategy
Sean Miyashiro
Prem Kumta
Marketing
Sky Gellatly
Rickey Kim
Kevin Craft